ANNUAL CAMPAIGNS

ANNUAL CAMPAIGN - 
ELLERBE CREEK WATERSHED ASSOCIATION

In 2018, I developed and oversaw the Ellerbe Creek Watershed Association's year-end campaign for individual donors. My responsibilities included developing the campaign concept, writing content for appeal letters, e-blasts, and social media posts, and designing supporting materials (buckslip, thank you card). The campaign exceeded both its total dollar and donor retention goals, raising over $72,000.

HOLIDAY GIVING -
EAST DURHAM CHILDREN'S INITIATIVE

From 2016-2018, I developed and oversaw EDCI's annual holiday campaign for individual donors. My responsibilities included developing campaign concepts, copywriting, and overseeing the design of promotional materials. In 2017, EDCI's holiday campaign generated a 240% increase in new gifts to the organization.

CHALLENGE GRANT -
EAST DURHAM CHILDREN'S INITIATIVE

From 2016-2018, I managed three successful challenge grant campaigns for EDCI by creating social media and e-blast content and securing donated advertising.